Digital marketing is very important for any business hoping to stay competitive and successful. But what digital marketing tactics should you focus on in your limited time as a busy entrepreneur?
As a business owner, it can be overwhelming to try and navigate the digital marketing sphere and decide where your time and budget should be spent. It is imperative that it be done, but how do you know where to start?
Here are a few tips for navigating your digital marketing and deciding where to start on the road to growth.
Start With Your Website
Make sure your website is mobile-friendly, user-friendly and updated to offer the best experience for your viewer. You also want to make sure you are able to keep your website optimized for SEO performance.
Don’t Forget To Include The Basics
Include essential information customers want to know—your business address, phone number, hours of operation, etc.—on your website where visitors can find them right away. You’d be surprised how many businesses forget to list this info or to update it when it changes.
Also, don’t forget to think LOCAL. If your business targets local customers, claim your listings on local search directories, such as Google My Business and Bing places for business. They’re free and help ensure that nearby prospects find you when they search online for what you sell.
Content For The Win
You have to be out there to be found. The best way to increase your SEO range and brand awareness is content, content, content.
Have a blog for your business, write for your local paper, asked to be included in community spots and blogs that are relevant to your business. Anywhere and everywhere you can share your expertise in a way that increases your authority on your service or product is a win.
Stay Social In Social Media
Yes, we know social media is a must! We also have to keep in mind to stay social. If you constantly sound like a salesman on your social media outlets you will not be seen nor shared. You have to have your happy, trendy or feel-good posts to keep your audience so that when you do have a great new product or special to share someone will still be watching. Make your brand beautiful and keep your audience smiling.
There are many facets to marketing your business online. Deciding where to put your budgets to gain the best return on your investment, researching your target audience, diving into creative keyword and search terms to have your business found in online searches all fall under your digital marketing efforts.
Do your research, stay true to your brand, and if you still need a helping hand or feel lost, give us a call. We are here even if it is just with a phone call or a pat on the back!